Retailers body to seek govt intervention on POCO's business practices

The South Indian Organised Retailers Association is planning to approach the central government regarding POCO's business practices, alleging that the brand avoids supplying phones to mainstream channels. ORA claims that POCO's approach minimizes spending by favoring online and "illegitimate" channels, neglecting consumer experience and employment generation. They assert that POCO's actions harm legitimate sales channels and government revenue, calling for swift action to ensure ethical business conduct.
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