Marriages and shopping in Oct-Dec may spur 40% hike in spends, boost retail demand

Parthip Thyagarajan, cofounder of WeddingSutra, a nuptial services directory provider, feels there is heightened pressure and awareness, with social media documenting everything that is worn. “The number of functions have increased, even if it's an intimate wedding. The middle class —that mostly had Bollywood as reference —has enough style inspiration from the Ambani wedding to actors’ paparazzi pictures.”
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