Ikea adds doorstep delivery facility in 62 new markets, expects higher demand via online channels

Ikea has introduced doorstep delivery facility in 62 new markets in India and plans to launch its Shop By Phone assistance service. The company expects online demand to increase, as it currently accounts for 25% of its sales in India. Ikea's India CEO, Susanne Pulverer, stated that online sales will continue to grow but will not surpass those from physical channels.
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