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Why Fabindia, Adidas and BoAt are betting big on 10-minute shopping

By Economic Times - 10 hours ago
Quick commerce is rapidly gaining popularity in India, with platforms like Blinkit, Swiggy Instamart, and Zepto expanding beyond metro areas to smaller markets. While groceries and mobile accessories dominate sales, brands are now offering high-value goods. Analysts predict significant growth despite challenges like high apparel return rates.

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