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Regional films rule box office, Hindi lose the script chasing money

By Economic Times - 3 months ago
The domination of regional films at India's box office has become significant, as their share in total box office collections rose from 40.3% in the June 2023 quarter to 56.8% in the June 2024 quarter. Despite a steady overall box office collection of ₹1,798 crore in the June 2024 quarter compared to ₹1,796 crore in the same period of the previous year, the share of Hindi films in the total collections has declined from 41.3% to 35.1%.

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