Indian Hotels Company (IHCL), the largest hospitality company in India, announced that its iconic brand, Taj, has reclaimed its title as the World's Strongest Hotel Brand according to Brand Finance's 'Hotels 50 2024' annual report. The report recognized Taj's brand value, which increased by 45% to $545 million, making it the world's strongest hotel brand with an AAA+ rating. Taj also ranked as the second-fastest-growing brand globally.
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