The Brewers' Association of India (BAI) was officially launched by the country's leading beer manufacturers, United Breweries (UBL), AB-InBev, and Carlsberg, in partnership with the World Brewing Alliance (WBA). This new industry body aims to drive innovation, moderation, and sustainability in the Indian beer market. UBL, AB-InBev, and Carlsberg together hold about 85 per cent of the beer sales in India, with UBL leading the market with brands like Kingfisher and Heineken.
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