Varun Berry, the Executive Vice-Chairman and Managing Director of Britannia, remarked that regional competitors offer products at lower prices and provide greater margins to retailers. However, the sustainability of these competitors will depend on consumer demand in the coming months. Britannia expects double-digit volume growth in the coming quarters due to lower cost inflation and the upcoming general election. The company believes that the economy and stock market are moving in the right direction, leading to increased consumption and growth opportunities.
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