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Jewellers join the temple run, with Mandir souvenirs

By Economic Times - 6 months ago
From gold and silver coins depicting the Ram Darbar to Ramayana-inspired jewellery and miniatures of the new temple complex in Ayodhya, several large brands are in the process of launching their spiritual collections over the next few weeks. Kalyan Jewellers, one of the largest gold retailers in the country, will be opening a store in Ayodhya early in February. This showroom will have silver and gold coins from 4 - 30 grams on which Lord Rama will be the main deity.

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