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Sony bags Asian Cricket Council media rights for $170 million till 2031

By Economic Times - 12 hours ago
Sony Pictures Networks India (SPNI) has secured the media rights for the Asian Cricket Council (ACC) tournaments from 2024 to 2031. The deal, valued at over 70% higher than the previous cycle, includes rights to major tournaments like the Asia Cup. SPNI outbid JioStar to win the rights, strengthening its cricket portfolio.

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