‘To get the first 10,000 customers is the toughest’: Liquor is a slow-moving industry, say experts to Nikhil Kamath

"When that 10,000 loyalist consumers are made, they will bring you the next 50,000 consumers, and then millions will follow. It goes slow, and then it just takes off," says Abhishek Khaitan, MD of Radico Khaitan, in Nikhil Kamath podcast. Read The Rest at :