Quick commerce is eating into kirana sales, says report

“After Covid, a lot of customers have experimented with online grocery and there is a buyer base who is ready to pay for convenience. So, once these companies were able to solve two things — one is the supply chain, second is the fulfilment rate — that is where quick commerce picked up and now more and more customers are looking for convenience,” Satish Meena, an adviser at Datum Intelligence, told ET.
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