Aditya Birla Digital Fashion invests Rs 75 crore in Virat Kohli-backed Wrogn

According to the firm, the investment aims to expand ABDFVL’s portfolio of digital-first brands. “This infusion is in continuation of its earlier investment on certain milestone based valuations,” the firm said in a stock exchange filing. Wrogn saw its revenue decline 29% to Rs 243 crore in the last fiscal year ended March 31, 2024, compared to Rs 344 in the previous year.
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