AI-led firms report higher growth, outpace peers in revenue, productivity

Companies embracing AI-led processes globally are experiencing remarkable growth, surpassing their peers with higher revenue growth and greater productivity, according to a report by Accenture. In India, the percentage of organisations fully modernised with AI has surged from 8 per cent in 2023 to an impressive 25 per cent in 2024, marking a significant leap in operational efficiency and revenue generation, the report said. The findings are based on a survey of 2,000 executives across 12 countries and 15 industries, including insights from 200 senior executives based in India. The report, titled "Reinventing Enterprise Operations with Gen AI," highlighted that globally, organisations that have adopted intelligent operations are achieving 2.5 times higher revenue growth and 2.4 times greater productivity than their peers. This trend underscores the transformative power of Generative AI, which has become a catalyst for innovation across various sectors. Notably, 79 per cent of Indian
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