Licious acquires My Chicken and More to boost offline presence

The acquisition will bolster its omnichannel presence and tap into new users, boosting Licious' online business. With My Chicken and More's 23 stores, Licious will also increase its physical retail footprint to 26 locations. “The acquisition will enable us to rapidly scale our offline presence in South India, while continuing to deliver the quality and transparency that define the Licious experience,” said the cofounders Vivek Gupta and Abhay Hanjura in a statement.
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