India a key priority market; Reels, biz messaging supercharging growth: Meta's Sandhya Devanathan

In an interview with PTI, Meta India vice president Sandhya Devanathan said India is the leading market for short-form video Reels' watch-time on Instagram. The Facebook and Instagram parent Meta is upbeat about the pace and extent to which Reels has caught on with creators and brands alike.
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