In volatile election season, US companies battle 'brand disinformation'

The recent boycott calls targeting Netflix, which also spread on other platforms such as TikTok and Instagram, were triggered by false claims of a $7 million donation from the streaming service to Harris's campaign, AFP fact-checkers reported. Those calling for a boycott, researchers say, include fake accounts on the platform X. The site is owned by Elon Musk, who has endorsed Donald Trump and appears to exert an outsized influence on voters through the platform, which has become a hotbed of disinformation.
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