Home, personal care brand Beco raises $10 million from Tanglin Venture Partners

The Mumbai-based company is present in over 10,000 retail stores in more than 20 cities in India and aims to expand this to 30,000-40,000 within the next 12 months with over 50% of sales expected from offline channels. This funding comes at a time when there is a surge in consumer demand for new D2C brands, driven by speedy deliveries offered by quick-commerce platforms like Blinkit, Zepto and Instamart.
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