Ethnic wear brand Fashor raises $5 million funding from Blume Ventures

Fashor, an ethnic wear brand, secured $5 million from Blume Ventures. The funds will be used for expanding distribution channels and enhancing its brand and supply chain. The brand, led by Vikram and Priyanka Kankaria, aims to open 100 stores. India's ethnic wear market is growing rapidly, currently worth Rs 30,000-35,000 crore.
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