Sachin Tendulkar pads up to venture out with a new sports brand

Sachin Tendulkar is set to launch sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy. Incubated by Whiteboard Capital, the venture aims to compete with top brands through affordable, locally-manufactured products. Tendulkar is actively involved in the development of the products, which will include cricket and badminton gear.
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