Do I need it? 'Underconsumption core' trends on TikTok

Social media has long had room only for picture-perfect homes, lavish closets and abundant beauty products. But a new trend is sweeping the other way -- urging repurposing, more frugal lifestyles and prioritising quality over quantity. Known as "underconsumption core," it spotlights living sustainably and using what you have, a reversal of the excess and wealth that dominates ad-heavy Instagram and TikTok.
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