Brands rush in as Olympians Neeraj Chopra, Manu Bhaker, Vinesh Phogat strike gold on social media

Indians’ love for varied sports at global championships such as Olympics is paralleling Cricket’s popularity. Visa’s Kumar concurred that while Cricket is immensely popular, Olympic Games “ignite a spirit of competition, passion and human excellence amongst many.” For instance, Neeraj Chopra’s final javelin throw where he secured a silver medal was watched by 5.6 crore viewers on Jio Cinema, comprable to India's winning match at T20 World Cup Finals in June.
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