Online lifestyle market to more than double to $40-45 billion by 2028: report

A joint report by management consulting firm Bain & Co and fashion marketplace Myntra said online penetration will rise to 18.22% from 13% now, largely driven by demand from tier-2 and beyond towns. According to Nandita Sinha, chief executive of Myntra, despite this rate of growth, the online fashion category is “just scratching the surface”.
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