Tata Digital stitching ‘value fashion’ plan under its Cliq brand

Tata Digital, the ecommerce arm of the Tata conglomerate, is in talks to develop a budget fashion line on its Tata Cliq platform to take on industry competitors Flipkart, Amazon India, and Reliance Ajio. While the company has Zudio in that category, sources said that brand is likely to stay offline only and there are no plans to take it on Neu yet.
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