Direct commerce grew to 15% of ecommerce market from 2-3% in 5 years: Shiprocket CEO

A report by the ecommerce enablement firm said the share of discounted orders increased to 68% in 2023 from 57% in 2021, underlining the rising reliance on promotional activities to drive sales. However, the average discounts offered by SMBs has been stable at around 52%.
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