'Samsung India's 70% of appliances sales to be from smart products by 2025'

Artificial Intelligence-powered and internet-connected smart appliances would contribute 70 per cent to India sales of Samsung, a top official of the leading appliances and consumer electronics goods maker said. Encouraged by the rising adoption of AI-powered devices in India, the company is adding more AI-powered products to its portfolio of appliances such as washing machines, refrigerators, microwaves and residential air conditioners. There is an increasing trend and people are seeing value while buying these connected appliances, said Samsung India Senior Director, Digital Appliances Saurabh Baishakhia. Earlier it was limited to just one category but now with the launch of a new 'Bespoke' range of AI-powered products, Samsung is aggressively extending this technology to several other categories, he said. "We are looking at having 70 per cent of our sales by 2025 through AI-powered appliances," said Baishakhia. From quarter to quarter, Samsung is taking this AI technology to al
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