Big tech told to identify AI deepfakes ahead of EU vote

The EU called on Facebook, TikTok and other tech titans on Tuesday to crack down on deepfakes and other AI-generated content by using clear labels ahead of Europe-wide polls in June. In the new guidelines, the commission said the largest platforms "should assess and mitigate specific risks linked to AI, for example by clearly labelling content generated by AI (such as deepfakes)".
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