Nearly two-thirds of top executives surveyed believe that generative Artificial Intelligence (AI) will be important in their sustainability efforts while 76 per cent of executives plan to increase their investment in this emerging technology for sustainability, a study by IBM Institute for Business Value (IBV) said. Generative AI can be a game changer for data-driven sustainability, enabling organisations to turn trade-offs into win-wins, identify improvement opportunities, and drive innovation at speed and scale, the study said. While 63 per cent of executives surveyed agree that generative AI will be important for their sustainability efforts, 76 per cent say they plan to increase their investment in generative AI for sustainability. "With AI reshaping industries, integrating sustainability into core business practices add to the long-term value creation. The commitment of businesses to invest in Gen AI for sustainability signals a promising move towards a greener, more prosperous Read The Rest at :