China's BYD prices new version of best-selling EV lower than predecessor

China's leading EV maker BYD engaged in a price war with Geely Auto and Tesla by launching the new Atto 3 at a lower price. The starting price is 11.8% lower than the previous version. BYD focuses on overseas markets for higher profit margins, with the Atto 3 priced at $31,336 in Australia.
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