Zepto, Blinkit adding fashion, electronics, beauty and more

Blinkit and Zepto are entering the fashion segment, partnering with apparel firms and sellers for listing of brands including Adidas, Pepe Jeans, Jockey, Manyavar, XYXX and Mad Over Print. While this is new territory for both platforms, people aware of the developments say the companies could end up becoming the go-to destinations for shoppers in certain use cases.
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