Growth-hacking hard as it needs cross-functional coordination: Sean Ellis

Sean Ellis’s book ‘Hacking Growth’, co-authored by Morgan Brown, is a playbook for companies aiming to achieve sustainable growth, derived from his experience at startups including Dropbox, Eventbrite, Lookout in their early stages. ET sat down with Ellis on the sidelines of Bangalore Growth Fest hosted by marketing services firm IncrementumX to discuss his plans in India, the growth-at-all-cost mindset among startups, and tech valuations. Edited excerpts.
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