Google-backed RCS isn’t a threat to WhatsApp Business, says Meta executive

Meta executive Tarcisio Ribiero’s comments come at a time when a battle is brewing between tech giant Google and Meta's WhatsApp over the rapidly growing enterprise messaging market in India. Conversational commerce wherein brands use channels such as WhatsApp and other messaging apps is expected to be a $150-175 million market in the country by 2030.
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