Exclusive: Amazon set to launch Meesho competitor Bazaar in fight for value customers

Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkart's Shopsy, and Reliance Industries' Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market.
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