Online shoppers continue to increase in India but cash on delivery (COD) remains the preferred mode of payment. The chances of return to origin (RTO) orders are significantly higher in these orders as opposed to prepaid orders. RTO is when undelivered orders are returned before delivery causing a major setback to operations for exommmerce brands as they add to logistics costs, inventory blockage, loss of true conversions and leaking profitability. Read The Rest at :
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