After activist Foodpharmer's expose, Bournvita cut its sugar content by 14.4%, reflecting a trend towards healthier practices by brands. The article discusses the changing dynamics of customer-brand trust, emphasizing collaborative engagement and transparency. It also touches on historical integrity issues and the role of digital economies in raising consumer awareness. Recent guidelines by the Indian Council of Medical Research and movements like 'Label Padhega India' are promoting more honest labeling, while brands like Too Yumm! and Amul lead by example. Read The Rest at :
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