The West romanticizes winter with activities like skiing, while West Asia and Europe have siestas for hot summers, and South Asia, especially India, embraces the monsoon as a cultural cornerstone. Despite global weather messaging, the monsoon remains a defining feature of the region, inspiring art, cinema, and even potential branding opportunities. The monsoon symbolises resilience, growth, and renewal, shaping the national identity and evoking a range of emotional responses. Read The Rest at :