Apple crushes it, with a smashing ad

Billed as 'the most powerful iPad' that's 'also the thinnest', the ad's objective, we reckon, was to suggest Western culture's creative juices - represented by the likes of various musical instruments, a 80s-era Space Invaders arcade machine, Angry Bird and emoji squishy stress balls - all being encapsulated into a 5mm thick Apple product.
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