Demand for political merchandise booms in Bengal as elections draw near

As Lok Sabha elections draw near, the political merchandise market, both offline and online, in West Bengal has started booming, with tee shirts sporting slogans such as 'Khela Hobe', 'Nation with NaMo' and 'NaMo again' selling like hot cakes. Market analysts said that while merchandise extending support to the Trinamool Congress is a hit in the wholesale markets of Burrabazar and Canning Street in Kolkata, those of the BJP top the charts on e-commerce platforms. The northern part of West Bengal, which will go to polls in the first few phases, is particularly witnessing a surge in demand for the political merchandise, they said. In the wholesale markets of the eastern metropolis, hundreds of shops have been adorned with a vibrant array of political merchandise, ranging from flags to key chains, caps, umbrellas, and sunglasses bearing political symbols. However, the quality and price of goods available in wholesale markets differ substantially from those available on e-commerce ...
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