The Bharatiya Janata Party (BJP) in Tamil Nadu, led by K Annamalai, has seen a significant rise in its political stature, challenging the dominant Dravidian parties in the state. Annamalai's assertive leadership and the party's aggressive campaign have garnered attention, especially through the "En Mann, En Makkal" padayatra. The BJP's strategy focuses on highlighting corruption and dynastic politics, aiming to provide an alternative to the DMK and AIADMK. While historically the BJP has aligned with major regional parties to gain traction in Tamil Nadu, Annamalai's leadership has seen a shift towards contesting independently.
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