Elections now take place amidst far more other attractions than before - much of it happening online on a mobile phone screen. The stretched out 7-phase, 6-week marathon makes it even harder to pitch elections as a celebratory party of democracy, media overkill not helping. Ironically, even as personality cults - of sportspersons, celebrities, politicians - have grown stronger, elections serve only a small part of this function. Read The Rest at :