How we broke 82-yr book launch record

Decades ago, the metrics of success for a business book launch were relatively simple. Selling 200 copies in a single night was considered an achievement. Key activities included writing dedications, signing books and taking photos. Times have changed. On Oct. 11, we launched “Entrepreneurship: The Four-Gate Model”, coauthored by myself, anthropologist Chiqui Escareal-Go and JCI
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