Robina Gokongwei-Pe: From ‘bodegera’ to retail empire CEO

One of her first jobs at the family-led conglomerate was as endorser of in-house brand Presto chocolates. Along with her brother Lance, 10-year-old Robina Gokongwei-Pe adorned the Wafrets ads, her smiling face shown biting the chocolate snack bar with gusto. She was happy to accept unlimited supply of chocolates as “talent fee.” “I don’t know
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