MITSUBISHI Motors Philippines Corp. (MMPC) captivated the hearts of visitors at the 9th Philippine International Motor Show (PIMS), which took place at the World Trade Center in Pasay City from Oct. 24 to 27, 2024.
With an exciting lineup of adventure-ready vehicles, immersive test drives, and a unique booth design concept, MMPC invited everyone to experience a different kind of adventure.
In line with the design concept of the Mitsubishi Motors booth in last year's Japan Mobility Show, MMPC's booth centered on the theme "Awaken the adventurous spirit within you. Adventures for all — anytime and anywhere."
Inspired by the call to explore, the booth's striking mountain design symbolizes the rugged landscapes and adventurous journeys that Mitsubishi vehicles are built to conquer.
All-New Xforce. Designed for urban explorers who demand style, advanced features and comfort in one.
All-New Triton Rally Car Replica. Inspired by Mitsubishi's participation in the Asia Cross Country Rally, first seen at the World Trade Center during the 9th PIMS. It showcases the toughness and off-road prowess that Mitsubishi Motors is known for.
All-New Triton. A reliable pickup truck built with purpose for those who seek versatility and functionality in their everyday lives.
Montero Sport Black Series Ralliart. Equipped with rugged Ralliart accessories, this midsize SUV is built for both city and off-road explorations, combining style and performance in one dynamic package.
Xpander Cross Outdoor Edition. The ultimate companion for families who love outdoor exploration, this special edition of the Xpander Cross is equipped with additional accessories, making it more adventure-ready.
As announced previously, MMPC hosted the world premiere of a new 7-seater SUV concept — the Mitsubishi DST Concept, which was the centerpiece of the booth.
"Our participation in this year's PIMS is about more than just showcasing vehicles; it's about showcasing Mitsubishi Motors-ness and inviting everyone to embrace the spirit of adventure," MMPC President and CEO Ritsu Imaeda said.
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