FILINVEST Hospitality Corp. (FHC) is looking at primary locations in the country to develop destinations that can help boost the local tourism industry.

Francis Gotianun, FHC president and chief executive officer, said they expect to open the Grafik Pine House in Baguio City, add nearly 300 rooms to Crimson Clark and do a full-scale renovation of Crimson Mactan.

"We have a couple [of] other projects that we'll announce probably by the end of the year on what we're doing. But yeah, we're very bullish; we can really see the tourism numbers starting to come back up," Gotianun said.

For its Baguio development, Gotianun said they forecast a very strong demand, adding, "Baguio, at least for me, holds a very special place in my heart. Lots of summers spent there, so I really believe that it is a top domestic destination."

Gotianun noted that FHC would be working on a collection of top spots, "when we go out into the international market or even the domestic market, we can sell all the good destinations."

"So, whether that be Boracay, Palawan, Bohol, Baguio or Cebu, we're trying to catch them all," he added.

FHC also aims to add 2,000 additional keys in the next five years, but Gotianun explained that "I think it's more about the quality of the keys and the spread as opposed to the number."

"We're really focusing on creating a collection of hotels in the right collection of hotels in the right locations so that when we go out into the market, we can sell all the best of the Philippines," he said.

"Our tagline is where Filipino hospitality comes to life, so when you think of Filipino hospitality, you should think of Filinvest hospitality."

Shares of FHC's parent Filinvest Development Corp. were up by a centavo to close at P5.39 each on Tuesday.

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