Pinoy Gen Zs emerging as self-rewarding, intelligent consumers–study

“Deserve ko ‘to!” (I deserve this!) It’s a phrase that Filipinos have come to use to reaffirm their spending habits, which sometimes can be described as compulsive, especially when facing tempting discounts and promos that are offered right around pay days. It’s a behavior that’s seen strongly among today’s Gen Z consumers, who spend primarily
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