CREDIT cards have become a financial tool in modern society as they offer a convenient way to make purchases, whether in-store or online, and manage expenses.
"But not all credit cards are created equal. Your credit card may offer greater convenience, but the more important thing is: does it also have robust security measures, so you don't fall prey to fraudulent transactions or scams?" EastWest Bank Senior Vice President and Credit Cards Business Head Aylwin Herminia Tamayo said.
She said EastWest credit cards are packed with powerful security features that ensure customers can confidently use EastWest credit cards without becoming a victim of "budol" (fraud).
As stolen cards usually lead to fraud, EastWest did away with the need to carry a physical credit card. The bank, in partnership with Visa, has pioneered EastWest Pay, the first NFC-enabled (Near Field Communication) payment app in the Philippines.
The tap-to-pay feature in its mobile app enables credit cardholders to make seamless transactions with just a few taps on their smartphones by linking their EastWest Visa credit cards.
EastWest has successfully integrated mobile NFC and tokenization technology, enabling users of an NFC-powered Android smartphone to experience faster, more convenient, and secure payment processes at Point of Sale (POS) terminals.
EastWest also enabled credit cardholders to securely access their account even while even on-the-go. Through the EasyWay app, they can use biometrics, check their credit card balance, view and download their statement of accounts, pay bills, among other things.
To make credit card services more accessible, EastWest has an artificial intelligence-powered chatbot, EastWest System Tech Assistant (ESTA), that leverages the widespread use of Facebook Messenger so credit cardholders can effortlessly perform credit card services.
For offering a seamless and secure banking experience right at users' fingertips, ESTA earned the Mobile Banking and Payment Initiative of the Year award from the Asian Banking and Finance Awards 2024 held last July 4, 2024 in Singapore.
Visit https://www.eastwestbanker.com for more information.
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