ASICS has announced the launch of the Gel-Kayano 31 shoe, the latest in what has long been one of the brand's most popular stability running shoe series. The optimized comfort has been achieved with refurbished upper enabling the latest model of the series to cuddle up to all runners.
Succeeding the new approach for adaptive stability with premium comfort taken by Asics in designing the shoe's predecessor, the Gel-Kayano 30, the shoe will help runners of all abilities go further as they move their minds.
Following the Asics design philosophy of continuous small improvements to create products that feel best for both body and mind, the shoe's asymmetrical medial design upper has been refurbished to create a supportive fit and a more comfortable feel and better ventilation, ensuring the feet stay cool over longer distances and improved flexibility so that runners get maximum comfort with every stride.
Through updating the shoe's outsole with a hybrid AsicsGrip rubber material, the Gel-Kayano 31 shoe also helps provide better traction to strengthen the shoe's stability.
"We believe the Gel-Kayano 31 shoe not only provides the stability the shoe is famous for, but also delivers a truly impressive level of comfort to help runners go further. We are also proud that it continues to display its carbon dioxide emissions, printed on its insole as 10.6kg per pair, which shows Asics' ongoing commitment to transparency regarding the emissions so that runners can feel confident about their choices of Gel-Kayano 31 shoe," Asics Product Function Research Department general manager Junichiro Tateishi said.
The Gel-Kayano 31 shoe will be available for men and women at Asics retail and online stores from mid-July onward.
Visit asics.com for more information.
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