As 70 percent of the body's immunity comes from the gut, proper and proactive gut care has never been more crucial for the everyday Filipino.
"The rapidly changing weather and rising levels of stress can take a toll on our immune system," Rica Mateo, ASEA Erceflora Zone Brand Lead said. "This is why, keeping our gut strong and healthy is no longer an option, it's a necessity for Filipinos who want to thrive in their day-to-day."
As such, probiotic brand previously known as "Erceflora Kiddie," has relaunched as simply "Erceflora." The event — an on-ground installation of "GutVenture: An Immersive Experience" — at the Glorietta Activity Center also saw the brand introducing its two new variants.
Made with the same Bacillus Clausii, "Gut Defense" for daily use which aids to enhance intestinal ecology. Meanwhile, "Gut Restore" which helps enhance the body's natural resistance to gut infections, is best taken when symptoms arise.
"This new chapter for Erceflora signifies our commitment to provide Filipinos with the supplements they need to holistically care for their gut and take more proactive steps in achieving lifelong wellness," Mateo underscored.
GutVenture is an immersive, multi-sensory experience that brings the wonders of probiotics to life. Guests are welcomed by taking an online gut assessment test that allowed them to learn more about their gut health needs.
Next, they are led to the "Gut Tunnel", a true-to-life simulation of the probiotics' effect on the gut, showing that Bacillus clausii probiotics have the power to reach the gut alive, multiply, restore the gut to its natural balance, and protect the body against bad bacteria overall.
Then, the "Spores To Life" animated exhibit features the right Erceflora probiotic for each guest. The fun continues at the "Museum of Moments," showcasing various moments of gut vulnerabilities where gut health can be compromised like going back to school, traveling on holiday, taking antibiotics, or preparing food improperly. The journey ends at the Gut Exhibit, where guests are given a chance to interact with the brand mascots, "Baci" and "Clau," and have their personal photos taken.
A balanced gut microbiome is the foundation of a holistic well-being. These bacteria play an important role in the way the body digests food, absorbs nutrients, and enables immunity.
Probiotics like Erceflora that contains billions of 4-strain Bacillius Clausii, can help the gut function properly, which can ultimately lead to improved mental health, better energy levels, and greater resilience against common illnesses.
"By providing everyone with a quick and easy solution to take their gut health seriously, we enable them to put their health in their own hands and help them to be more intentional in prioritizing their healthcare journey," Mateo ended.
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