THE Philippine Retailers Association (PRA) — as part of the 30th year of its flagship program, the National Retail Conference and Expo (NRCE), at the SMX Convention Center Manila from Aug. 29 to 30, 2024 with the theme "Retail today. Empowering tomorrow" — presents two sessions that will delve into the essence of catering to today's consumers while maintaining a harmonious balance across various sectors.

PRA, the premier national organization of the country's top retailers and allied industries, says there are numerous trends and influences shaping consumer expectations in today's dynamic landscape.

Whether as stakeholders in the industries of fashion, lifestyle, or food and beverage, retailers must remain relevant and attuned to evolving consumer preferences.

Leading the session on "Transforming stores into experiential destinations" are life and business partners Eric Dee Jr. and Bea Soriano-Dee, co-founders of the Sunnies brand.

They will unveil their unique approach to seamlessly blending style and innovation, creating immersive spaces that transcend the traditional retail concept.

The session "Hallyu Wave: The Korean culture's global influence on retail" will feature a distinguished panel exploring the phenomenon of the Hallyu Wave.

From Bangtan Sonyeondan's global music dominance to the widespread popularity of Korean skin-care routines, this session will celebrate the profound impact of Korean culture on global pop culture.

Speakers include Daisy Lyn Sy, merchandising director of No Brand, and Ryan Bang, owner of Paldo Korean fine dining restaurant.

Don't miss out on these captivating sessions. Register now at www.nrce-ph.com and take advantage of the early bird rates until June 30 only.

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