PRUDENCE Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK's parent company, in partnership with Junior Achievement of the Philippines Inc. (JA Philippines), celebrated 1 million students nationwide who had been taught basic money management skills through "Cha-Ching," a financial literacy program. Beneficiaries and co-advocates joined the milestone event to commemorate this achievement.

Created by Prudence Foundation, "Cha-Ching" is a financial education program for children ages 7 to 12. It is a series of animated, music-based cartoons developed in partnership with Cartoon Network Asia and Emmy award-winning Children's Educational Specialist Alice Wilder. A school curriculum program was also developed with Junior Achievement Asia Pacific (JAAP) to instill good values, knowledge and behavior around money in children.

The event underscored the shared commitment of Pru Life UK and Prudence Foundation, together with JA Philippines and JAAP, one of the most impactful youth-serving organizations, to equip young students with the necessary skills to build a brighter and more secure financial future through the Cha-Ching curriculum.

In a panel discussion, public and private sector speakers shared their insights on the importance of financial literacy education, the progress made in institutionalizing it in the school curriculum, and the plans and outlook for furthering financial literacy in the country.

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